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Telluride Colorado

Smith and Telluride Ski & Golf Announce Strategic Partnership

Smith Becomes Official Eyewear and Helmet Partner of the Resort

TELLURIDE, Colorado (February 19, 2015) – Telluride Ski & Golf has partnered with Smith to be the official eyewear and helmet partner of the resort. 

The new partnership is initially slated for three years.  During that time, both organizations will work collaboratively to highlight each other’s brands in both summer and winter. 

Smith will be active in on-mountain events, and outfitting both employees and guests in their eyewear and helmets.  Both organizations will work collaboratively for in-market promotions that help generate excitement for winter sports both regionally and nationally.

"Working with Smith is a natural fit for Telluride Ski & Golf.  We both represent quality and the ongoing commitment to safety on and off mountain." says Alex Brown, Events and Sponsorship Manager at Telluride Ski & Golf. 

Eric Carlson, Smith Global Brand and Marketing Director says “Smith is excited to be Telluride’s official year-round partner of eyewear and helmets as their employees and guests truly represent what Smith is all about; living life outside of walls. This partnership marries two brands focused on getting outside and enjoying world-class experiences with world-class products”.


Telluride Ski Resort is located in the highest concentration of 13,000 and 14,000 foot peaks in North America. Incredible terrain, varying from true beginner to extreme-advanced, offers skiers and riders a premier winter playground. On-mountain world class dining, exceptional service and an iconic town make Telluride the perfect wintertime destination.

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Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.  Smith is part of Safilo Group.  Additional information is available at