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Telluride Colorado

Telluride Ski Resort Partners with SweetWater Brewing and Telluride Brewing Companies

Companies named exclusive beer sponsors of the resort through 2017 season

TELLURIDE, Colorado (October 27, 2015) – Today, Telluride Ski Resort announced that SweetWater Brewing Company and Telluride Brewing Company will be the exclusive beer sponsors of the resort. As part of the partnership, SweetWater and Telluride Brewing Company beers will be prominently featured at all of Telluride Ski Resort’s on-mountain restaurants and will be served at upcoming events throughout the ski season.

“Telluride Ski Resort strives to work with companies having local ties, which makes SweetWater and Telluride Brewing the perfect partners for us,” said Alex Brown, events and sponsorship manager at Telluride Ski Resort. “One of the most memorable things we can provide as a resort is a top-notch guest experience, and working with local companies enhances that experience, providing visitors with a sense of what Telluride is truly about.”

SweetWater Brewing Company is one of the nation’s fastest growing craft breweries, and the company started distributing and sponsoring events in Telluride this past summer. This partnership will continue to drive brand awareness throughout Colorado. Sweetwater’s founder and “Big Kahuna”, Freddy Bensch, has long-standing roots in Colorado, starting his career in brewing as an employee at Boulder Beer, Colorado’s first microbrewery.

“Further establishing our presence in Telluride is a huge priority for us, and we’re thrilled to be partnering with Telluride Ski Resort,” said Bensch. “We’ve seen a tremendous response from visitors and locals to our beer and I’m excited to continue sharing that with Telluride for a long time to come.”

As with Sweetwater, Telluride Brewing Company is looking to expand their awareness outside of Colorado, and for co-founder Tommy Thacher, the hometown opportunity is a full circle experience. “Like so many locals, I moved to Telluride for the ski culture, and have spent the majority of my winters on this mountain,” said Thacher. “The mountain is incredibly special to me, this whole town and the community.  So to be able to partner with Telluride Ski Resort, further that relationship, build our brand with theirs and reach a broader audience – it’s a dream come true.”

The partnership between the two brewing companies and the ski resort spotlights a continued trend of consumers looking for specialized offerings during their travels to help create memorable experiences that will keep them coming back year after year. Having specialized options specific to an area and thinking of this when selecting an on-mountain beverage sponsor is one small way to continue to make a strong larger impression on guests.

In addition to being featured at all on-mountain restaurants, SweetWater and Telluride Brewing Company beers will be served at events taking place at the resort, and there will be additional, smaller events such as beer tastings, announced as the season approaches. Some of the beers on tap will include SweetWater’s award-winning flagship brand, 420 Extra Pale Ale, and the award-winning Telluride Brewing Company Face Down Brown Ale. Other beers will be rotated through taps at restaurants throughout the resort, and canned and bottled options will be available as well.

Telluride Ski Resort kicks off its 2015-2016 ski season on Thursday, November 26th, and will offer SweetWater and Telluride Brewing Company beers across the resort all season long.


About Telluride Ski & Golf
Telluride Ski & Golf, rated the #1 ski resort in North America by Conde Nast Traveler (2013, 2014 & 2015), offers spectacular skiing, riding, golf and recreation opportunities. Located in the San Juan Mountains of southwest Colorado, Telluride is tucked among the highest concentration of 13,000 and 14,000 foot peaks in North America. From families to thrill seekers, the ski resort offers unmatched scenic beauty and incredible terrain consisting of 127 trails and over 2,000 acres. Golfers can enjoy teeing off on one of the highest altitude courses with an 18-hole par-70, 6,574-yard course at 9,417 feet above sea level. While visiting Telluride, take advantage of world-class dining, sophisticated shopping options, luxury hotels and exquisite spas all offering exceptional service. Non-stop flights are available from 11 major hubs, and the free gondola transportation system makes getting around Telluride easy. For more information visit,

About SweetWater Brewing Company
SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto "Don't Float the Mainstream!" The award-winning lineup of year-round beers includes SweetWater 420, IPA, Take Two Pils, Hop Hash, Blue, and Georgia Brown. SweetWater also features a catch and release series of beers available on a limited basis throughout the year including an experimental, one-time-only Dank Tank series. As one of the nation’s fastest growing craft breweries, SweetWater Brewing Company continues to evolve and expand their offerings, including the Cork & Cage series of 750-ml innovative brews. True to form, SweetWater is putting their own spin on this high-gravity series, exploring the edges of classic beer styles including barrel-aged beers, sours and wild ales. SweetWater is passionate about supporting the communities where their beer is distributed, and having a good time while doing good. For more information about SweetWater Brewing Company, please visit, follow on Instagram and Twitter, and find them on

About Telluride Brewing Company
Telluride Brewing Company makes gold-medal beer in the heart of the Rocky Mountains.  Brewed with premium malts and worthy hops, the beers it produces are distinct yet classic.  And in just four years, the brewery has grown from a local favorite to a state-wide sensation, serving up its beers in kegs and cans throughout Colorado.  Telluride Brewing Company has also taken home top awards for its Whacked Out Wheat at the Great American Beer Festival (2015) and for its Face Down Brown at the World Beer Cup (2012) and the Great American Beer Festival (2012 & 2014).  In addition to the Face Down Brown, Telluride Brewing Company cans their Tempter IPA, Fishwater Double IPA, and Bridal Veil Rye Pale Ale.  But even with all these accolades, Founders Fish and Tommy continue questing to make an ever more perfect beer for all to savor. Please visit Telluride Brewing Company at, follow @telluridebrew on Twitter, @Telluridebrewing on Instagram, and find them on

Media Contact:
Shannon Gibbs
(970) 728-7409


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