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Land Rover

The first Land Rover made its debut in 1948. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability. In fact, six decades on it is estimated that two-thirds of all these incredible vehicles are still at work – many of them in some of the most extreme conditions on earth.

This culture of innovation has developed ever since with both Land Rover and Range Rover vehicles: new models, more refinement, more innovative technology, more efficiency and fewer emissions. And it continues with initiatives such as e_Terrain Technologies (which improves the environmental performance of vehicles by reducing CO2 emissions), Sustainable Manufacturing and CO2 Offsetting. Land Rover will remain at the forefront of advanced design – the new small Range Rover is a testament to the vision that takes the company forward and keeps it at the cutting edge of technology and engineering.

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PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Snapshot Wheat, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at

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Official Backpack and Travel Gear

From its humble beginnings building custom backpacks and sleeping bags in Santa Cruz California, to its current recognition as an industry leader, Osprey has always flown its own course. Their mission is to create innovative high performance gear that reflects a love of adventure and a devotion to the outdoors and the environment. Osprey defines success when it meets the demanding expectation of its most discerning customers. Based in Cortez, Colorado, Osprey has over thirty-five years of pack-making experience. We are proud to be the official pack and travel gear of Telluride Ski Resort.

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Think it. See it. Do it.

We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.

GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.

The world’s most versatile cameras are what we make.  Enabling you to share your life through incredible photos and videos is what we do.

This is your life...GoPro.

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Icelantic is a ski company born and raised in the foothills of the Colorado Rocky Mountains.  Founded on creative expression and a dream to build the highest- quality, most fun, tool for playing in and exploring the mountains, Icelantic is now recognized throughout the world for this.  Hand-crafted in Denver, CO, every Icelantic ski comes with a two year Warranty and an invitation to join the dynamic and every evolving Icelantic community, First Tracks.  

Icelantic's story is told through the annual artistic themes found on the top sheets and this year the theme, "Explore Your Mind" invites you to step out of your comfort zone, think differently, do something new…  The only constant is change, and Icelantic embraces this.

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Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. 

Additional information is available at

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Wagner Custom Skis

Wagner Custom was founded in 2006 in Telluride, Colorado, just downstream from the Telluride Ski Resort. Each month we build just a few of the world's best skis and snowboards, each unique and designed for a specific rider. We use only the world's finest raw materials, shaping and assembling the parts with 21st Century equipment in the world's greenest ski factory, running 100% on wind and solar energy. Map your Skier DNA and get fitted for your perfect skis at

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Rodney Strong Vineyards

There are no shortcuts when it comes to making world-class wine. Since being established in 1959, family owned Rodney Strong Vineyards has been committed to creating luxury wines from Sonoma County.  It’s a commitment that demands a passionate winemaking team, an investment in craftsmanship, a dedication to sustainability and premier estate vineyards in Sonoma County.  Across our 14 estate vineyards from the finest Sonoma County appellations - Alexander Valley, Chalk Hill, Russian River Valley, and Sonoma Coast, our winemaking team crafts critically acclaimed single vineyard and reserve wines, stand out Estate releases and best-in-class Sonoma County varietal wines.  In 2013 we were honored to be named the Wine Enthusiast’s 2013 American Winery of the Year. 

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Rocky Mountain Sunscreen

Being inspired by altitude has made Rocky Mountain Sunscreen a superior broad-spectrum product. Our advanced formulas provide the best protection for every skin type in any outdoor environment. All of our sunscreen products are broad spectrum UVA/UVB, water resistant (80 minutes), greaseless, gluten free, PABA Free, fragrance free, and hypoallergenic. Fortified with aloe, our sunscreen is formulated as a daily moisturizer - safe for daily use on the face and under women's make-up. All of our ingredients and formulas are approved by the FDA and have been thoroughly tested for safety by numerous independent testing agencies.

These traits make Rocky Mountain Sunscreen safe and pleasant to use as a daily moisturizer even on the face. In fact, protecting the face daily from the sun's ultraviolet rays is imperative. The face is one of the only parts of the body that is exposed every single time you are outdoors. As a result, the face is the most common area for skin cancer.

Most sunscreens are film-based. As such, they don't bond properly with the skin, are greasy, and need to be reapplied more often. Rocky Mountain Sunscreen features a bonding based formula, which allows skin to breathe and perspire (more on Bonding-Base below). As a result, the body is able to keep naturally cool by sweating, which is vital in all outdoor activities. Bonding base sunscreens work great in the water, offering superior protection while swimming or sweating profusely.


American Express

Throughout Telluride and the surrounding area, traveling with the American Express Card is a great way to ensure that you won't miss any part of this Rocky Mountain paradise.

During the winter months, you'll find accommodations from intimate to grand, an exceptional selection of winter sports with slopes from beginner to expert, world-class restaurants and some of Telluride's finest shops and galleries.

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